Peep this! Pepsi is partnering with Peeps to bring back their much-talked-about marshmallow-flavored cola.
Out of all the crazy food brand collabs, this one actually works.
Think Pepsi Vanilla or Pepsi Cherry Vanilla. A "pillowy-soft and sweet" marshmallow cola flavor sounds surprisingly delicious.
When the limited-edition flavor debuted in 2021, the only way to try it was to win it in a contest, as only 3,000 cans were made.
This year, you can find the bright yellow packaging at retailers nationwide in 7.5 oz Pepsi mini-can multipacks and 20 oz. bottles.
"The collaboration is truly unparalleled – a delicious and refreshing treat, celebrated by two loyal fanbases, that brings unapologetic enjoyment to Pepsi and Peeps lovers all over the country," said Katelyn Meola, Director – brand Pepsi. "Since only a few fans were able to get their hands on the coveted cans last time, we're thrilled to give everyone across the country the chance to indulge in Pepsi x Peeps this time around."
To celebrate the launch and kick off the Spring season, a virtual augmented reality egg hunt is taking place over on Snapchat where fans can unlock prizes, including a spring trip for two and exclusive Pepsi x Peeps merchandise.
To participate in the egg hunt, you'll have to purchase a can or bottle of the Pepsi x Peeps product and scan the AR lens to unlock a code and find out if you've instantly won a prize.
Peeps aren't just for Easter anymore. In recent years, the brand has released flavors like Pumpkin Spice, Pancakes & Syrup, Caramel Apple, Sour Watermelon, Bubblegum and lots of other wild combinations.
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"The Peeps brand is always looking for new and exciting ways to bring our delicious Marshmallow flavor to fans, and the partnership with Pepsi is truly a groundbreaking way for them to express their Peepsonality," said Peeps Brand Manager Caitlin Servian.
