Aldi's highly-anticipated award-winning rose hit shelves Wednesday almost as fast as it left them.
The Exquisite Collection Cotes de Provence Rosé 2016, ranked as one of the best in the world at the International Wine Challenge in June, debuted at $8 in stores in the U.S.. but many customers reported bottles selling quickly.
So quickly, Aldi said shoppers could only purchase up to six bottles of the critically acclaimed wine per person.
"We fully expected this delicious Côtes de Provence Rosé to fly off our shelves," company spokesman Liz Ruggles said in a statement. "As with all of our ALDI Finds, the rosé will be in stores for a limited time."
Just after 9:30 a.m. Wednesday, shoppers in Chicago were reporting cases of the wine were already gone from store shelves.
The critically-acclaimed wine was named the IWC’s Great Value Rosé under £8 (roughly $10.33). It also took home a silver medal in the main competition, after a panel of judges did two weeks of blind taste testing. They noted that it tastes of "ripe summer stone fruits with generous acid palate and crisp bright finish."
The wine is from France, according to the grocery chain’s website, which describes it as delivering "delicate yet intense flavours of summer fruits, with a subtle quartzy spice."
Local
A spokesperson for Aldi said the blend will be available for $7.99 nationwide while supplies last. The bargain grocer recommends pairing it with grilled fish and salads, or as an aperitif.
If you can’t find it at your local Aldi, or if rosé isn’t your blend, the company also has a handy list of their other wines that have won various awards and recognition around the world.
