For four straight days, Chicagoans will have the chance to get all-day breakfast at the Taco Bell Cantina in Wrigleyville.
Building on an advertising campaign with actor Pete Davidson, the fast food chain is launching a breakfast pop-up from Thursday to Sunday at the Wrigleyville location as well as in Las Vegas and New York.
In a commercial released earlier this month, Davidson was tasked with apologizing for Taco Bell's previous breakfast offerings like waffle tacos and Naked Egg tacos.
"Taco Bell went a bit crazy with its breakfast," he said. "It was too much."
Instead, he floated another idea - one avid customers may be familiar with.
"What you need in the morning is tasty simple food," Davidson said. "Fluffy eggs, melty cheese, hash browns, maybe wrap it in a warm tortilla."
To ring in its new era of breakfast, the chain is transforming three existing restaurants into pop-ups complete with skyline tables and fluffy clouds - an apparent nod to one commercial in which Davidson is dreaming about the "most amazing breakfast you could ever dream of."
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Breakfast items will be served all day with choices ranging from the popular breakfast crunchwrap to hash browns and coffee. Those who stop by may also get some goodies - like an alarm clock and limited-edition totes.
The pop-up opens at 8 a.m. Thursday during the location's regular business hours.
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