Target stores this weekend will look a bit more pink as Percy Pig, a wildly popular gummy candy from the UK, hits shelves nationwide.
According to a news release, the launch marks the first time the candy will be sold in the U.S.
"After more than 30 years as a British favorite at M&S, the original Percy Pig™ sweet is officially crossing the pond," the release went on to say.
The sweet gummy treat was first created in 1992, according to the release. In recent years, the candy -- and the character of Percy the Pig -- have gone viral on Instagram on TikTok, the release said, becoming a "national treasure" and popular among celebrities like Olivia Rodrigo, Tom Holland and Adele.
The berry and grape-flavored gummy candy hits Target stores and online beginning Sunday, March 30, the release said. The candy will be sold in six-ounce packages, starting at $3.99.
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