The online retail giant Wayfair opened its first brick-and-mortar store in the Chicago area on Thursday as part of the company's efforts to expand in the physical retail space.
Operated under Wayfair's specialty brand Joss & Main, the new home goods store is located across from Macy's at Oak Brook Center, according to a company news release. Considered the "trendy younger sibling" of Wayfair, Joss & Main typically operates in an online space, but last year expanded into physical retail with its first location Burlington, Massachusetts.
The Oak Brook store features a "marketplace hub" that allows customers to mix the latest trends in home décor and a design studio where shoppers can go for free advice and inspiration.
Wayfair also owns a second specialty brand, AllModern, which opened its first brick-and-mortar location in Lynnfield, Massachusetts, in May 2022 and has since expanded to include three locations.
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